domingo, 24 de junio de 2012

Graphic Design: art, science or art?

Graphic Design: art, science or art?

Do one of the three? Is it something else? Or are all three at once?

  Any times I have come across to customers, friends or acquaintances with the same question: "Graphic design is an art, science or art? '. The truth is that it costs to achieve an ideal answer for those who believe that this profession is one of these three areas individually. My immediate response is: graphic design is both art and technical science. The designer as author, creator and originator of ideas, is certainly an artist who carries out projects intervening creatively and solve problems of communication with aesthetic standards. But that resolution is preceded by a thorough analysis of the problem to solve. Therefore, through methods, graphic designer seeks to achieve always a theoretical support to creative resolution. Ie, the scientific through the application of a method for solving a problem is present. And without doubt the graphic designer uses technology to finally capture their work, through all forms of information technology, audiovisual technology or simply through a corporeal part of any kind. Throughout my career, my experience was showing that the broader spectrum of technology is assimilated, the freer we are to create, while we are more efficient in terms of time, as much delimit the testing process- mistake.
  A designer must be all the time consuming design to feed his eye-critical, but must also keep abreast of new printing technologies, developments in the field of Internet and mobile applications, the potential production level signage and point of sale, etc.. The graphic designer is strongly related interdisciplinary programmers, printers, industrial designers, designers, visual artists, photographers, sign makers, and in all cases, have the opportunity to continue learning. You just have to keep that need to expand the cognitive horizon. And what do you think? Does the graphic design is art, science or art? Do one of the three? Is it something else? Or are all three at once?

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