miércoles, 1 de agosto de 2012

9 amazing ways to attract more visitors to your website.


9 amazing ways to attract more visitors to your website.

design studio
The fever is rampant unstoppable web traffic. We want traffic. That's for sure. But how? The following 9 tips that will help:
1) Give your visitors a free membership to a private section of your website. To be effective, try to provide something attractive in the private section. People looking to belong. Why not a private club on the Internet? You could also offer a newsletter only for those who are members.

2) Give free consulting to those who visit your website, either by e-mail, for your forum or blog. People consider this high value because otherwise consultancies prices can be high.

3) Offer free services or utilities from your website. These could be referrals to search engines, keyword identifiers, or any other that is relevant to your audience.

4) Allow people to download some software from your website. This can be freeware, shareware, demo, etc.. If it was you who created the software or have rights over, add your url or advertising and let others promote it.

5) Make a contest on your website. For example, recommends that more people will win a gift. Make sure that this gift is of high interest to your audience. People will visit your site to be continuously aware of the results.

6) Open a directory and place links that are of interest, either E-books, free resources, websites, etc.. If your visitors find it interesting, the board will revisit from time to time.

7) Provide your visitors with free content. If the content is useful and highly interesting to your visitors will be watching for updates. You can allow the articles or the content samples are freely disseminated in newsletters or pages of your visitors. So get to have a viral effect.

8) offers a free subscription to your newsletter. This is increasingly proliferates. While it is important to capture your visitors' emails, to keep in mind that sometimes it takes a powerful motivator to achieve that goal. Try offering something extra to the subscription part.

9) offers an e-book or free report to your visitors and allows the distribution. Try putting in your own advertising. If you do not want to write one, you can ask others if you could give permission to distribute e-books, reports or articles he, placing a link to your design studio website in them.

Web Applications: Usability + Practicality = Success


Web Applications: Usability + Practicality = Success


Thanks to the new web design concepts have been incorporated in recent years. You can find places that serve simple but with a simplicity and ease of use that fail to capture the attention of a large audience until it attractive to offer.
Thus we see sites that provide users online applications practical and very usable (calendars, bookmarks managers, subject directories, photo managers, etc). Not innovate anything, is true, just perfect services were always in one way or another.
design studio
One of the factors that produced this tendency to simplify Web 2.0 is complete. That is just think about the user. This will create highly optimized sites and easy to use. Where access is more because access is not limited to a single group of tech-savvy users. Thus we see that the characteristics of users are very different (age, knowledge, access speed, etc.)
The question then is how do you achieve this kind of highly usable sites? The issue goes far beyond what we can talk in this article. However we can give you some suggestions.

Sums up to a minimum:
Users need to read only what is necessary. Neither more nor less. This applies to what we write as a guide for group use as links. Avoid extensive listings of links. If you can not reduce the number of links, using a generator tagclouds to do more "findable" everything. Create hierarchical and ordered more categories correctly, uses short records listings.

Simplify the look:
This does not mean neglecting the design of your site, no,. It is optimized with few resources, and log a good graphic design. For this you have to mind the main design concepts. A great help is the use of CSS and XHTML.
However, many site creators to download all your bullets in the shocking aspect of your site. This is fine. Because one thing is a web application where the user interacts with many functions, and another is a commercial site of a product or service has to be noted as presented.

Images as references:
Many fall into the mistake of not using any pictures for reference or highlight particular section, for fear of sin in its use and interfere with the design or usability. The truth is that all the evidence and statistics such as "heatmap" showing that users almost deliberately clicks on the images. That way if you need to prioritize certain page you can use them.

Special fonts and their properties:
The fashion Web 2.0 implements almost mandatory to use large font size (16px or more). This gives a significant readability. However, the abuse of this resource can make to misuse the empty epacios so necessary in the design. That's why the variation of sizes and colors of fonts along with the classical properties of fonts (bold, italic, etc.) will make our message is understandable and at a glance.
Using AJAX
The use of AJAX does not guarantee success in a web application. The large amount of time spent in hours of programming can make as much time programming costs soar. However, it should be noted that is highly valued by users when the interfaces are intuitive, dynamic and practical. Adapting the use of this technology can provide us with our work enormously usability. The idea is that is only used when necessary.

Conclusion:
The success of a Web application, depends, as we said at the beginning of this article, on many factors. But there is no doubt that the ease of use, both in usability and in the process of using provide a significant added value. To check a vast list of web 2.0 applications and see which online services that have succeeded are very usable, provide an enjoyable and provide a simple but practical service.

Tips for Starting a Web Site


Tips for Starting a Web Site

Finally you have decided to create your own website and this will involve having many things in mind during the development and creation.
Famous websites always have qualities in common between them. These qualities are those which we will be discussing in this article.
It is always a good idea to plan your site on paper before touching the computer. It can be very difficult to develop ideas for the content of your page looking at the blank screen of your computer. So, take a pencil and paper and let the ideas flow onto the paper. You have to try to include all the information there about your product or service.
Once you decide whih are the main topics, you need to begin planning for site navigation. You need to make it simple and easy for your visitors to access and find what you are looking for. Otherwise, they become frustrated and leave your site (and not visit again).
Keep the navigation consistent on every page. hire a Design Studio. That is, if you use a menu on top, keep it on all pages without alteration. Links graphics are usually more effective than text alone, but be sure to use a chart easier to read and understand.
Please note the color of links. These should match the color of the rest of your site. Sure, there should be equal, must be distinguished from the common text, there must be a relationship in the colors, preventing your page look like a rainbow.
It is very important that you include your contact information at the bottom of each page, or at least your email address. If a business includes telephone and fax. When a potential customer enters your site through the front door, they want to know where they are and how they can communicate with you to make comments, suggestions, questions, etc..
If you surf the Internet for a while and would realize you'd be surprised how many sites lack this information.
Include a contact form and / or questions is a good way to create interaction and makes it easy for people to be able to ask questions without having to pick up the phone.
Graphics make a site visually attractive, but if you use bad can leave a bad impression. Be sure to use a light background so that text can be read easily.
Internet users are very impatient, so use light graphics, low size, because if you are using very large graphics on your site take long to get off.
If your site is great, you can include a search facility to help your visitors find what they are seeking. The more information you include on your site, it becomes more difficult for people to find exactly what you are looking for.
One way to search or search box to help a lot of people. HTML editors such as Front Page have options to insert these search boxes very easily.
Having a website means to make daily updates. People want the information they read is fresh and new.
Includes the revision date on each of your pages. This lets the public know when the pages were changed last. You can also create a page called "What's New?" Or "Headlines" which serves the same purpose.
Add a page of related links is a very good idea. You can contact owners of other sites and exchange links or just add other sites that you like them and complement yours.
Ask for exchanging links is a way to generate traffic to the site of both owners. The best websites offer links to related sites where people can find more information on the subject.
If you include a page of links, be sure to check it occasionally and remove links that are dead. It's annoying to click on a link to discover that the page no longer exists.
If you take all these tips and you implement on your site, you'll have an interesting and well designed site that people want to visit. Do not forget that content is most important to your site. Find quality information and update it often.

Non-text web professionals


Non-text web professionals

Points to consider when working with texts that are published on a website. It is aimed at computer or web designers, but just the other professionals. It helps to facilitate communication between the web designer and the person responsible for site information.
It's amazing how many responses I got to the simple question: What is a website? and What is a Website?. But that's another project ...
What is a website for us?
In this paper we will see a web page (pw) as an interactive visual medium and as a set of web pages, search engines, directories and other items related to communication, for now only visual and auditory.
We try to explain a pw as a publishing medium, but much more than that, I write this article aimed at the general public not to the computer or "web developers".
Pw is basically a turn organized a set of texts, static images and dynamic (videos), links (buttons, hyperlinks, etc..) Sounds.
Our generation still has trouble reading in "screen" tiring sight, not sequential ... just not used to. Eight out of ten people told me they prefer to study print documents from the screen.
Internet is cheaper and reaches everywhere we use it, but correctly.
Now convert defects into virtues to alert the user, this is the most important elements.
We began by developing a website with a design studio that is easy knowing that our "client" loses interest in what you read and quickly navigate to another page with the same content. Anyone can answer that quickly capture prey using our interactive elements, animation, motion ... not so sure.
First of all as a good strategist in depth we have to know our client, recipients of our communication. Analyze and categorize them, determine tastes and fashion trends. Sometimes this is very expensive and usually done by a consultant, but we have a weapon: the web.
First of all enter different pages with your topic, I recommend you to browse through different languages ​​and regions, but always knowing that our recipients are of a specific territory, culture and knowledge with different (or no).
After gathering information, we organize, we focus on the content and structure always do.Remember that our client is rapidly dispersed, well we use it as a weapon, we create short texts with titles rapid interpretation. Our reader quickly become interested in another link strap ... and click. The challenge is to continue on our website. Statistically if a person is easily 20% of q are looking for, continue to investigate on your site, keep in mind that our client is almost desperate to encounter and understand what you need quickly.
The "competition" we have to heels, a thousand sites that talk about the same thing how do we make our user choose?. Just ... so much information overwhelms. When we study always opted for a known author, a book recommended, the point (summary) of the bearer. Here's the same we have to submit original content, always clear and "flashy". That is appropriate for our audience, if they are young we put a video, if a couple of animated children if an adult texts and images.
Another important issue in this forest is to be first in searches. Whether Google, MSN Search or Yahoo, we must lead. Achieving this is very difficult and involves a different issue that we are touching (We focus on content rather than programming the web). Our task is to make our website focuses on a particular subject area, put up a tree whose branches options turn exclusively plays a subtopic.
Thus, we have a section within our site to talk in depth (for example) "Typical foods of the northwest region of Argentina." Easily explain our text about: local foods, the best typical food, you should not stop eating the tipitas, etc.. Finally, if an Internet search using the phrase "local foods", possibly we will be in your choices.
We return to our text and content are some tips to consider:
  • Simple and clear (I do not tire of reminding these words)
  • Structured and orderly.
  • Short sentences.
  • Useful and accurate. Give what you want.
  • There is always integrated into an interface full of colors and pictures, that's right.
  • Working funny texts that generate curiosity and willingness to learn and continue reading.
  • Stresses always new items, it is important to constantly renew information and post it clear ... that big.

The structure of the text (not the web).
Sometimes when we write we think we're being too obvious, and the user, some expert, we move away. Basics or not the content is not in the way they show it in the information itself (be nice to tell us quantum theory in simple words). Therefore, use parentheses and examples.
Bullets or numbering information is very useful, but not abuse, tries to bring to you through information kindly, sympathetic and recreation.
Carefully working titles, which are accurate and covering the information.
Giving importance to words using bold (bold), is a strategy to consider. People are impatient and probably first read these words highlighted even creating the feeling of satisfaction, to find everything you want and more. Also be presenting a "pantallaso" content.
Please note the creation of captions or short descriptions are used whenever your text is longer.
The titles and letters in bold are essential when locating a site on the web. Try that contain key words (as you think you look for on the internet).

When designing the site
  • Beware the horizontal displacement, the content should always be extended to below.
  • Enables an option to print the contents of your website.
  • The colors, this is work for designers, but consider:
  • readable fonts used a medium-sized
  • highlights the links
  • uses soft colors and black as background tiring.
This is just an informative and comprehensive notes, I hope you find it useful.

Is it worth writing original content?


Is it worth writing original content?
As already said in many peoples and web pages, original or unique content is essential to achieve good search engine positioning. Not enough to have a perfectly optimized code and get many links with the right keywords, one of the most important things to position ourselves well is to be able to generate content for ourselves instead of copying the existing one on the Net
content
If you think logically, to the search engines do not want to show the same texts over and over again in their search results, I want to offer the user many options within a particular search, and for that it is essential for webmasters to write new texts. Keep in mind that Google and other search engines are getting better by finding duplicate content, relegating these pages to lower positions in the results.

Although so far may seem to be working for the search if you write your own content, not true, the best performance is achieved not only because the search engines for you, if not in this way we become a source of references throughout the network is, in my point of view, write original content is the best way to get natural links, and is well known that today's links are very important to position our resources well. Personally I always try to link the original source rather than a page that publishes the article, and me other webmasters. Good work deserves its reward and the reward is a good seo link with a cool design.

So personally, I think it worth writing original content and a great design hiring a design studio, and I rely on the experience. In LaWebera.es, there are sections based on articles published by other authors (always with consent, of course), and therefore usually already exist in other sites, but there are also sections entirely created by my original content. The evolution in terms of visits with these sections can be (and is) a reason to keep writing. 

One more point in favor of writing our own content is that the original content section has many fewer pages (may be 20%) than the other items section. Despite this, the number of unique visitors is very similar in both and is expected to continue rising to surpass in the section with original content. The positioning is carried out in two similar.

To conclude, I think we must not relegate other content to publish, since (although to a much lesser extent than unique content) will always generate more value for the public web, indexing more content and more visits, and even allows us to give us pause in the writing of our own content.

domingo, 24 de junio de 2012

Graphic Design: art, science or art?

Graphic Design: art, science or art?

Do one of the three? Is it something else? Or are all three at once?

  Any times I have come across to customers, friends or acquaintances with the same question: "Graphic design is an art, science or art? '. The truth is that it costs to achieve an ideal answer for those who believe that this profession is one of these three areas individually. My immediate response is: graphic design is both art and technical science. The designer as author, creator and originator of ideas, is certainly an artist who carries out projects intervening creatively and solve problems of communication with aesthetic standards. But that resolution is preceded by a thorough analysis of the problem to solve. Therefore, through methods, graphic designer seeks to achieve always a theoretical support to creative resolution. Ie, the scientific through the application of a method for solving a problem is present. And without doubt the graphic designer uses technology to finally capture their work, through all forms of information technology, audiovisual technology or simply through a corporeal part of any kind. Throughout my career, my experience was showing that the broader spectrum of technology is assimilated, the freer we are to create, while we are more efficient in terms of time, as much delimit the testing process- mistake.
  A designer must be all the time consuming design to feed his eye-critical, but must also keep abreast of new printing technologies, developments in the field of Internet and mobile applications, the potential production level signage and point of sale, etc.. The graphic designer is strongly related interdisciplinary programmers, printers, industrial designers, designers, visual artists, photographers, sign makers, and in all cases, have the opportunity to continue learning. You just have to keep that need to expand the cognitive horizon. And what do you think? Does the graphic design is art, science or art? Do one of the three? Is it something else? Or are all three at once?

Graphic Design as a sales tool

Graphic Design as a sales tool

But just think of all that we see in supermarkets, the stores we visited, and clothing products we buy, regardless of where they live or what our socioeconomic status, graphic design is something that surrounds us and influences in some way in our purchasing decisions. They can have the best sales pitch, most original sentence will not have all the desired effect if it is not enhanced with a good image or design, whether a magazine ad, spectacular, banner, flyer, etc.. Graphic design is something we see everywhere, and is what first captures our attention. The color, illustrations, logos, graphics and other image we see influences how we read and perceive a message. So graphic design is not something you can do without. Whether applied to web sites, multimedia presentations, magazines, advertisements, stationery, etc.. The design is something that defines the way we perceive a business, product or service. Submit a business card simple as it seems, can be the difference between getting new customers, higher sales, other suppliers, business contacts, or lose all of the above. A well-designed logo, accompanied by a consistent design and related to the business it represents, can help you build brand, to be remembered, and that is something we all want to remember our business. So graphic design is a tool that can help your business grow, if you go with real professionals, or it may be counterproductive if you use any printer that offers "FREE graphic design." A sober and with the right colors can represent reliability and robustness, and may attract a specific audience, with sales and slogans sentence appropriate a dynamic and attractive colors can attract other public and provide insight quite clear what your business, coupled with a good sales strategy, design your ad, web site, business presentation, billboard, you can give the best results, and above all, do you remember, to re-buy , create loyalty and trust. Therefore, the design is a communication tool, important and which should not do without, is not the same take your car to your neighbor who study mechanics in high school, taking him to a specialized service, or will you?
Investing in creative services, graphic design can be one of he best investments you make if you want your business to grow, provided that they combine a strategy of promotion and sales, will become a tool that will repay economically and will help your business is identified in the middle of your business or industry.