Non-text web professionals

Points to consider when working with texts that are published on a website. It is aimed at computer or web designers, but just the other professionals. It helps to facilitate communication between the web designer and the person responsible for site information.

It's amazing how many responses I got to the simple question: What is a website? and What is a Website?. But that's another project ...

What is a website for us?

In this paper we will see a web page (pw) as an interactive visual medium and as a set of web pages, search engines, directories and other items related to communication, for now only visual and auditory.

We try to explain a pw as a publishing medium, but much more than that, I write this article aimed at the general public not to the computer or "web developers".

Pw is basically a turn organized a set of texts, static images and dynamic (videos), links (buttons, hyperlinks, etc..) Sounds.

Our generation still has trouble reading in "screen" tiring sight, not sequential ... just not used to. Eight out of ten people told me they prefer to study print documents from the screen.

Internet is cheaper and reaches everywhere we use it, but correctly.

Now convert defects into virtues to alert the user, this is the most important elements.

We began by developing a website with a design studio that is easy knowing that our "client" loses interest in what you read and quickly navigate to another page with the same content. Anyone can answer that quickly capture prey using our interactive elements, animation, motion ... not so sure.

First of all as a good strategist in depth we have to know our client, recipients of our communication. Analyze and categorize them, determine tastes and fashion trends. Sometimes this is very expensive and usually done by a consultant, but we have a weapon: the web.

First of all enter different pages with your topic, I recommend you to browse through different languages ​​and regions, but always knowing that our recipients are of a specific territory, culture and knowledge with different (or no).

After gathering information, we organize, we focus on the content and structure always do.Remember that our client is rapidly dispersed, well we use it as a weapon, we create short texts with titles rapid interpretation. Our reader quickly become interested in another link strap ... and click. The challenge is to continue on our website. Statistically if a person is easily 20% of q are looking for, continue to investigate on your site, keep in mind that our client is almost desperate to encounter and understand what you need quickly.

The "competition" we have to heels, a thousand sites that talk about the same thing how do we make our user choose?. Just ... so much information overwhelms. When we study always opted for a known author, a book recommended, the point (summary) of the bearer. Here's the same we have to submit original content, always clear and "flashy". That is appropriate for our audience, if they are young we put a video, if a couple of animated children if an adult texts and images.

Another important issue in this forest is to be first in searches. Whether Google, MSN Search or Yahoo, we must lead. Achieving this is very difficult and involves a different issue that we are touching (We focus on content rather than programming the web). Our task is to make our website focuses on a particular subject area, put up a tree whose branches options turn exclusively plays a subtopic.

Thus, we have a section within our site to talk in depth (for example) "Typical foods of the northwest region of Argentina." Easily explain our text about: local foods, the best typical food, you should not stop eating the tipitas, etc.. Finally, if an Internet search using the phrase "local foods", possibly we will be in your choices.

We return to our text and content are some tips to consider:

• Simple and clear (I do not tire of reminding these words)
• Structured and orderly.
• Short sentences.
• Useful and accurate. Give what you want.
• There is always integrated into an interface full of colors and pictures, that's right.
• Working funny texts that generate curiosity and willingness to learn and continue reading.
• Stresses always new items, it is important to constantly renew information and post it clear ... that big.

The structure of the text (not the web).

Sometimes when we write we think we're being too obvious, and the user, some expert, we move away. Basics or not the content is not in the way they show it in the information itself (be nice to tell us quantum theory in simple words). Therefore, use parentheses and examples.

Bullets or numbering information is very useful, but not abuse, tries to bring to you through information kindly, sympathetic and recreation.

Carefully working titles, which are accurate and covering the information.

Giving importance to words using bold (bold), is a strategy to consider. People are impatient and probably first read these words highlighted even creating the feeling of satisfaction, to find everything you want and more. Also be presenting a "pantallaso" content.

Please note the creation of captions or short descriptions are used whenever your text is longer.

The titles and letters in bold are essential when locating a site on the web. Try that contain key words (as you think you look for on the internet).

When designing the site

• Beware the horizontal displacement, the content should always be extended to below.
• Enables an option to print the contents of your website.
• The colors, this is work for designers, but consider:
• readable fonts used a medium-sized
• highlights the links
• uses soft colors and black as background tiring.

This is just an informative and comprehensive notes, I hope you find it useful.